Describe main features qualitative research and compare ad

Limitations and weakness of qualitative research methods By Priya Chetty on September 11, In order to gain in-depth knowledge of underlying reasons and motivations, qualitative research is conducted.

Describe main features qualitative research and compare ad

To explore and discover ideas used in the ongoing processes. To examine cause and effect relationship between variables. Methods Non-structured techniques like In-depth interviews, group discussions etc.

Structured techniques such as surveys, questionnaires and observations. Result Recommends final course of action Definition of Qualitative Research Qualitative research is one which provides insights and understanding of the problem setting. It is an unstructured, exploratory research method that studies highly complex phenomena that are impossible to elucidate with the quantitative research.

Although, it generates ideas or hypothesis for later quantitative research. Qualitative research is used to gain an in-depth understanding of human behaviour, experience, attitudes, intentions, and motivations, on the basis of observation and interpretation, to find out the way people think and feel.

Definition of Quantitative Research Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts.

Describe main features qualitative research and compare ad

The research is also known as empirical research as it can be accurately and precisely measured. The data collected by the researcher can be divided into categories or put into rank, or it can be measured in terms of units of measurement. Key Differences Between Qualitative And Quantitative Research The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.

A scientific and empirical research method that is used to generate numerical data, by employing statistical, logical and mathematical technique is called quantitative research. Qualitative research is holistic in nature while quantitative research is particularistic.

The qualitative research follows a subjective approach as the researcher is intimately involved, whereas the approach of quantitative research is objective, as the researcher is uninvolved and attempts to precise the observations and analysis on the topic to answer the inquiry.


Qualitative research is exploratory. As opposed to quantitative research which is conclusive. On the other hand, quantitative research relies on random sampling; wherein a large representative sample is chosen in order to extrapolate the results to the whole population.

Verbal data are collected in qualitative research. Conversely, in quantitative research measurable data is gathered. Inquiry in qualitative research is a process-oriented, which is not in the case of quantitative research.

Elements used in the analysis of qualitative research are words, pictures, and objects while that of quantitative research is numerical data. Qualitative Research is conducted with the aim of exploring and discovering ideas used in the ongoing processes. Lastly, the methods used in qualitative research are in-depth interviews, focus groups, etc.

In contrast, the methods of conducting quantitative research are structured interviews and observations. Qualitative Research develops the initial understanding whereas quantitative research recommends a final course of action.

Qualitative Vs Quantitative Research Conclusion An ideal research is one, which is conducted by considering both the methods, together.Quantitative and Qualitative research Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

If you continue browsing the site, you agree to the use of cookies on this website. The strengths and weaknesses of qualitative and quantitative research are a perennial, hot debate, especially in the social sciences.

The issues invoke classic 'paradigm war'.

Exploring Characteristics of Qualitative Research

The issues invoke classic 'paradigm war'. Characteristics of Qualitative Research EDRS Dr. Kielborn Summer Qualitative Research is an umbrella covering several forms of inquiry that help us understand and explain the meaning of social phenomena with as little disruption to the natural setting as possible.

The two main types of research methods are quantitative and qualitative. purpose of survey research is to describe characteristics, opinions, attitudes, 40 Chapter 3 • Quantitative Versus Qualitative Research, or Both? An example of this design is a study completed by Al-Kandari, Vidal, and.

At the same time, induction has been lauded as one of the main pillars of qualitative research methods, and its identity as such has consolidated to the detriment of hypothetical-deductive methods.

This article proposes reviving discussion on the problem of induction in qualitative research. This article explains in simple terms some of the most common characteristics of qualitative research. Characteristics of qualitative research enhance analysis of the how and why in a given project rather than the where and when of the project metrics.

Qualitative versus Quantitative Research: Key points in a classic debate